Rachel's Organic has relaunched its My First Yoghurts children's range with an improved recipe.
The range, which now includes an additional peach variant, is made with "real fruit purée and no colourings, artificial flavourings, preservatives or added refined sugars or sweeteners", the company said.
The four-pack launches this month in UK supermarkets with an RRP of GBP1.89 (US$3.03).
"As a father I know how important it is to feed your kids quality food, especially from an early age which isn't always easy with fussy appetites," said Rachel's marketing manager Andrew Curzon. "We're confident that the new recipes for Rachel's My First Yogurts multipack will ensure that infants love Rachel's as much as their mums and dads do."
Treat your little ones to a new taste adventure with Rachel's scrumptious My First Yogurts, lovingly recreated with a new and improved recipe. Transforming its original flavours into four wholesome fruit favourites; strawberry, banana, raspberry and new peach flavour, it will launch in supermarkets nationwide from October 2012.
Suitable for children aged from 6 months, My First Yogurts multipack is made with real fruit purée and no colourings, artificial flavourings, preservatives or added refined sugars or sweeteners, leaving mums safe in the knowledge that their child is enjoying pure organic goodness. What's more, Rachel's My First Yogurts' spoonable and smooth wholemilk yogurt is the perfect texture for little mouths to enjoy as well as a natural source of calcium. The yogurts are also naturally sweetened with fruit juice from concentrate, making My First Yogurts ideal for weaning infants as they grow.
Andrew Curzon, marketing manager for Rachel's said of the relaunch, "As a father I know how important it is to feed your kids quality food, especially from an early age which isn't always easy with fussy appetites. We're confident that the new recipes for Rachel's My First Yogurts multipack will ensure that infants love Rachel's as much as their mums and dads do!"
Rachel's new look My First Yogurts multipack is available at all major supermarkets from October 2012 at a RRP of £1.89.